In my consulting follow, there’s one quote I at all times stay by, and I remind our actual property workforce leaders and brokers again and again of its significance: “If you happen to don’t write it down, you possibly can’t measure it. If you happen to can’t measure it, you possibly can’t enhance it.”

What we measure—our key efficiency indicators, or KPIs—is critically necessary. In actual property, there are lots of KPIs we will measure. Brokerages and workforce leaders typically begin with these, every of which have their very own subset of necessary measurement standards:

• Agent recruiting
• Agent retention
• Agent productiveness
• Purchaser/vendor referrals
• Firm income per deal

At my firm, Real Estate Webmasters Inc., my job could be summed up very merely: to generate web revenue for my prospects. That’s it!

Sure, we make you look nice and show you how to win design awards; our SEO and PPC services are world-class; and our customized engineering capabilities are unmatched in the actual property house. However all of these issues are simply mandatory components of the journey.

Introducing ‘REW Offers’: A Actual Property Recreation-Changer

Ever want there was a button you may push that might let you know the way you’re doing in your actual property enterprise? All of your necessary conversion and ROI numbers? How a lot you’ve spent on every advertising supply and which of them are producing optimistic earnings?

I do know I’ve! I’ve dreamed of this for years! In reality, the primary downside I run into when working with brokerages will not be with the ability to entry the numbers. It’s not that they gained’t share them—it’s a lot worse than that. It’s that they don’t have them.

Think about operating a workforce or brokerage that generates billions of {dollars} in annual gross sales quantity and never with the ability to reply these questions:

• What have we spent on advertising this quarter? This 12 months?
• What number of leads have we generated?
• Which lead sources have generated offers for us?
• The place are we getting our greatest ROI?

It’s easy stuff, proper? We should always know these items!

Sadly, there’s not a single buyer who can inform me these numbers after I begin working with them—not less than not with out plenty of digging and conversations with a number of departments. And after they do current this information, it’s often not dependable or correct.

As we dig deeper into this problem, there are lots of variations of why we don’t simply have these metrics at our fingertips. However throughout all prospects, the one commonality is that it’s plenty of work.

Usually, these metrics are owned by totally different departments (advertising, IT, closing coordinators), and there’s no one instrument that permits for collaboration between these teams. There’s definitely nothing on the market that takes the crucial subsequent step of calculating and measuring the KPIs and outcomes.

REW Offers seeks to resolve these issues.

With our new finances attribution system and supply monitoring, mixed with full deal workflows and reporting, brokerages can now simply run experiences on the well being of their firm.

• What did the final quarter/12 months appear like?
• How are we doing proper now?
• Is our pipeline wholesome for subsequent quarter?
• The place are we profitable?
• The place are we failing?

As with all system, the output is barely nearly as good as the information that’s entered. To satisfy this problem, we’ve constructed a deal-tracking system for brokers that offers them the exact same reporting and forecasting for his or her enterprise.

2024 is a complete new ballgame. If brokerages and workforce leaders need to come out on prime and seize market share, they need to begin incorporating information into their companies.

Keep in mind: “If you happen to don’t write it down, you possibly can’t measure it. If you happen to can’t measure it, you possibly can’t enhance it.”

Let’s go enhance our companies collectively!